In a partnership with Japan Post, Nestlé Kit Kat and advertising agency JWT have come up with a clever and innovative concept: the Kit Kat postcards!
As the name suggests, these are small boxes of Kit Kat, that can be mailed as if they were a postcard. The product launch was timed with the university exams season, so that friends and relatives could wish students good luck in their studies with a chocolate break :)
Here’s the product presentation:
The Kit Kat postcards won the Media Grand Prix this year at the Cannes Lions International Advertising Festival, so we wonder… how long until it is available at other postal services around the world? *hint hint* :)
31 comments so far
I would love to receive one! Kit Kat is great!
This seems to be very interesting. But how do they prevent the chocolate from melting or going bad in the delievering process?
YUMMY!!!!!!!!!!!!!!!! :D
Similar chocolate cards are in Estonia many years in use.
http://epluspost.post.ee/epost/cards.asp
it's not just the fact that there are services like this, it's also how they've done it. they've made it so easy for people to just get a pack and send it through the mail with a personal note... and that's what's really neat! if they were available here, i'd go get a dozen to send to my friends :)
I would just like to point people to the information about Nestle's methods of marketing that is not so cute and yummy. http://www.babymilkaction.org/pages/boycott.html
Wow!! It's soooo cool! I hope that I can receive one pack.
Check GlitterLover's link - this might be cool if it wasn't Nestle, which has for decades disregarded UN rules and made a habit of killing babies.
I sent some cute chocolate cards from Switzerland last month (not from Kit Kat). They reached their destinations without problems!
Very neat idea. But, like Chankljp, I'd like to know how it survives delivery in a hot climate.
Yummy!!! I'm a choc-a-holic so I too would LOVE to get cards like this!!
I want one...please:)
It would be wonderful, but here in Sunny, Hot, Florida, I'd get a gooey mess :(
why i'm not in Japan? :-( i would want one Kit Kat postcard...
Hey, come on!! We have sent different kind of chocolate bars trhough mail for years (e.g. Fazer chocolates). This is nothing new..
These KitKat chocolate cards are great!!I know because I was the lucky winner to win one of that in a lottery at Postcrossing Forum!!!I felt sooooooo lucky!!And I hope more people will get the chance to try it too!!!:)
Of course,we have some similar products here in Finland too but it feel different to try chocolates from other countries too!!
i want this one as well.. :)
Yes, this is great idea. We have these kinds of "chococards" in Estonia already years and I love to send them in Christmastime or just for a little surprise to my friends :)
I want one too!!
^^
wowow
i wish i can get it too :)
is there someone who can send me in exchange of Indian cards? :)
hmm... I live in Japan but I have never heard of this! I will have to check into it! If it's available, I will post again here and anyone may swap with me for a KitKat card.
I live in Japan. These cards are limited edition items - only available during final exam times (late February to March). The Japanese translation of Kit Kat — Kitto Katso means “surely win” and that is why it's popular during exam season. It costs about 5x a normal postcard to send this to an overseas location. So if you really want one - hit up a Japan Postcrosser next spring (^_^)b.
I love the idea!
Yummy, chocolate! And mail! Two of my favorite things! :)
Only fair chocolate this way, please! So I guess no Nestlé.
Cool!
i want one too! :D
i love kitkat!!
Please, tell me the name of singer and song in the second part of this video.
mmm, who would be so nice to send me one?? :)
This reminds me of small boxed chocolate gifts available at Valentine's Day with space to write a message ... ideas, ideas ... now someone's bound to receive chocolate mail from me next February!
Wow! )) that's a really cool idea! Japanese, as creative as always =)
I wonder how long it will be until these things arrive in Canada, or at least tbe States. I can't wait to send them out! (and get some, mmmmm!)
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