Two weeks ago, Paulo & I took a little roadtrip to Amsterdam. After much vla, stroopwafles and hagelslag, we ventured into the obligatory visit to postcard shops to stock our collections. And what better place to do this in Amsterdam, than 'Friends of Art’, in Keizergracht 510?
'Friends of Art’ is a postcard & poster shop in Amsterdam that is well-known amongst local postcrossers – and for a good reason! Their collection is so vast that they have it neatly organized by themes and artists. No matter how peculiar your subject of interest is, you can find a postcard of it here! Sacha Siebels, who runs the 'Friends of Art’, tells us that postcrossers often come to the shop with lists of requests, trying to find that special postcard that will make the receiver happy :)
A big part of the postcards sold in 'Friends of Art’ are printed by Art Unlimited, a Dutch company founded in 1981 by Jos Smit, who we’ve met during this visit. Being in the business of printing postcards for almost 30 years, Mr. Smit has a lot of stories to tell – he can pick a postcard almost at random and tell us something interesting about the work of art or the artist who did it. He describes Art Unlimited's moto as “a passion for pictures”, shadowing away from touristic viewcards and prefering to focus on postcards with paintings, illustrations or artistic photography. His approach to which ones get printed is rather simple: “If I like it, there are bound to be others who like it as well!”, he explains. If the sales of over 300 million postcards in 35 countries are any indication, he seems to have excellent taste! :)
Last Saturday, a large group of Dutch postcrossers visited the Art Unlimited warehouse & shop in Alkmaar, and reported back with lots of photos – and postcards! Check out Jetske's lovely photos from the event.
Can’t visit Amsterdam? Don’t worry! Art Unlimited's postcards are available in museums and stationery shops all around the world, or through their online shop.