We have some amazing news to share: 2024’s Cards for Literacy campaign broke all records!!! 🎉 It’s an impressive result and one we couldn’t be more proud of. Here are the details:
That’s a lot of postcards and a lot support for literacy — thanks to all of you!
Every single postcard sent during the campaign didn’t just spread joy to its recipients, but also helped make reading more accessible to kids, teens, and even adults learning German. Stiftung Lesen does amazing work, and we’re so happy that this donation will help them continue their mission. Here’s a short statement they sent us:
"Greater focus must be placed on early childhood education and reading promotion to enhance educational equity and equal opportunities in Germany in the long run. Reading is not just a hobby – it is the foundation for academic achievement and a thriving professional career. To achieve this, daycare centers must also be strengthened as key educational institutions. Daycares are far more than just childcare facilities; they lay the foundation for children´s educational journeys.
Moreover, we need more volunteers to support reading promotion efforts. We need dedicated individuals willing to volunteer in daycares, schools, and local initiatives to introduce children to reading at an early age and ignite their enthusiasm for it. With increased financial resources for reading promotion, strong projects can be implemented long-term and thus have a lasting impact. This applies not only to daycares and schools but also to the work of Stiftung Lesen.
The Postcrossing charity campaign #CardsforLiteracy raised an impressive €14,221.30 to support reading promotion and, ultimately, the future of our children. This campaign is a powerful example of how small gestures can have a big impact. Every postcard counts – not only as a personal message but also as a valuable contribution to fostering literacy skills. We sincerely thank everyone who takes part in this initiative and helps make a difference!"
A huge shoutout to Deutsche Post as well, for making this possible year after year! And as an extra thank you, they’ve randomly selected some lucky participants to receive vouchers for their online shop — so if you joined in, keep an eye on your inbox!
To everyone in Germany who sent postcards this past December and also those worldwide who registered them in the past three months: thank you! This campaign wouldn’t be the same without you. Keep spreading the postcard love and helping make the world a more literate place!
21 comments so far
Great result, but more than 11.000 are lost. Maybe they will arrive one day.
Wow, that's very impressive! Let's try to top this next time!!
Sadly, due to the rise in postage, the 150k cards won't be possible anymore. But it's a great result for 2024.
Congratulations!!!!
Yes, I thought the result was great too. Despite the increase in postage, I will take part again at the end of the year because it is a good cause.
That’s a great result! Well done to all involved! 👏
Wonderful Congratiolation
Hooray!!!
Hey. Very good result.... But because I ain't got so much time each December (Christmas stuffies etc.) and I take my online pause, mostly, at the time (for three months), I don't really know yet if I'll send cards for Stiftung Lesen this December.
Still there's nine months to go.
I'll see.
Yay for all who supported it!
Update to my comment of midday of 1 March, 2025, because the other comment was maybe prone to misunderstanding.
Congratulations to everyone on the great success of this important campaign! P.S. I love receiving postcards from Germany, and I registered a fair amount over the past few months! :)
Wow! Congratulations to all those involved.
We just checked our stats for Dec 2024 through February 2025. 31.8% of our postcards during that time frame were to/from Germany. We're hopeful some of these counted toward the achievements! :)
Congrats! Glad there's a bit more funding for this initiative-- so worthwhile!
Hip hip hooray!
wonderful!
It was fun as always! I really like it and it's fantastic that we all broke the record of the years before. Congratulation to everyone!
In the German part of the forum we share the thrill with each other and cheer nearly every card, that arrives and that we get to know about. 😄
Wonderful! 😊
Well done 🫶🏽
Hiep Hiep Hoera! This is great....
Good work everyone! :)
Yipeee! Great to hear we managed to break the record again- and I'll do my very best that we will continue to do so next time,too (even with the increased postage)❤️👍
Congrats 🎊
Cards I received from Germany just cover about the 90% of all my received ones! Let’s keep this going . Happy Postcrossing!
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