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Blog > Postcards for a good cause: 2024 results

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We have some amazing news to share: 2024’s Cards for Literacy campaign broke all records!!! 🎉 It’s an impressive result and one we couldn’t be more proud of. Here are the details:

Postcrossers in Germany sent a total of 142,213 postcards during December, raising €14,221.30 for Stiftung Lesen!

That’s a lot of postcards and a lot support for literacy — thanks to all of you!

Every single postcard sent during the campaign didn’t just spread joy to its recipients, but also helped make reading more accessible to kids, teens, and even adults learning German. Stiftung Lesen does amazing work, and we’re so happy that this donation will help them continue their mission. Here’s a short statement they sent us:

A blue background reads Stiftung Lesen

"Greater focus must be placed on early childhood education and reading promotion to enhance educational equity and equal opportunities in Germany in the long run. Reading is not just a hobby – it is the foundation for academic achievement and a thriving professional career. To achieve this, daycare centers must also be strengthened as key educational institutions. Daycares are far more than just childcare facilities; they lay the foundation for children´s educational journeys.

Moreover, we need more volunteers to support reading promotion efforts. We need dedicated individuals willing to volunteer in daycares, schools, and local initiatives to introduce children to reading at an early age and ignite their enthusiasm for it. With increased financial resources for reading promotion, strong projects can be implemented long-term and thus have a lasting impact. This applies not only to daycares and schools but also to the work of Stiftung Lesen.

The Postcrossing charity campaign #CardsforLiteracy raised an impressive €14,221.30 to support reading promotion and, ultimately, the future of our children. This campaign is a powerful example of how small gestures can have a big impact. Every postcard counts – not only as a personal message but also as a valuable contribution to fostering literacy skills. We sincerely thank everyone who takes part in this initiative and helps make a difference!"

A huge shoutout to Deutsche Post as well, for making this possible year after year! And as an extra thank you, they’ve randomly selected some lucky participants to receive vouchers for their online shop — so if you joined in, keep an eye on your inbox!

A colorful double-decker bus with animal passengers promotes reading with signs saying, BOOKS ARE FUN TO READ and READ ONE TODAY.

To everyone in Germany who sent postcards this past December and also those worldwide who registered them in the past three months: thank you! This campaign wouldn’t be the same without you. Keep spreading the postcard love and helping make the world a more literate place!

32 comments so far

CharlottePia, Germany

Great result, but more than 11.000 are lost. Maybe they will arrive one day.

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AnnScot, Germany

Wow, that's very impressive! Let's try to top this next time!!

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Teacherette, Germany

Sadly, due to the rise in postage, the 150k cards won't be possible anymore. But it's a great result for 2024.

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LeilaKewl, Philippines

Congratulations!!!!

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anoli2000, Germany

Yes, I thought the result was great too. Despite the increase in postage, I will take part again at the end of the year because it is a good cause.

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Casehandler, United Kingdom

That’s a great result! Well done to all involved! 👏

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NellyMuc, Germany

Wonderful Congratiolation

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Grapenat, Germany

Hooray!!!

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littleglitterwoman, Germany

Hey. Very good result.... But because I ain't got so much time each December (Christmas stuffies etc.) and I take my online pause, mostly, at the time (for three months), I don't really know yet if I'll send cards for Stiftung Lesen this December.
Still there's nine months to go.
I'll see.
Yay for all who supported it!

Update to my comment of midday of 1 March, 2025, because the other comment was maybe prone to misunderstanding.

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jjmedusa, United States of America

Congratulations to everyone on the great success of this important campaign! P.S. I love receiving postcards from Germany, and I registered a fair amount over the past few months! :)

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TheHassFamily, United States of America

Wow! Congratulations to all those involved.

We just checked our stats for Dec 2024 through February 2025. 31.8% of our postcards during that time frame were to/from Germany. We're hopeful some of these counted toward the achievements! :)

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Cherrehc, Canada

Congrats! Glad there's a bit more funding for this initiative-- so worthwhile!

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flyingmomo, Germany

Hip hip hooray!

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beesknees, United States of America

wonderful!

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P05tkatze, Germany

It was fun as always! I really like it and it's fantastic that we all broke the record of the years before. Congratulation to everyone!
In the German part of the forum we share the thrill with each other and cheer nearly every card, that arrives and that we get to know about. 😄

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Anjanette, United States of America

Wonderful! 😊

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azuka, Germany

Well done 🫶🏽

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Flippie, Canada

Hiep Hiep Hoera! This is great....

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namichan1609, Germany

Good work everyone! :)

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alexacat, Germany

Yipeee! Great to hear we managed to break the record again- and I'll do my very best that we will continue to do so next time,too (even with the increased postage)❤️👍

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Ching6767, China

Congrats 🎊
Cards I received from Germany just cover about the 90% of all my received ones! Let’s keep this going . Happy Postcrossing!

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moniwo, Germany

Great result. I'll do my best again this year. Especially because I like reading myself and I am happy when children like reading too. There is nothing nicer. Happy Postcrossing.n

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Demmi, Romania

Glückwunsch!
Congratulations!
Happy Postcrossing!

xoxo

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durtlskdi, United States of America

I wish we had something like that in the US!

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puttingpentopaper, United States of America

That is exciting news, especially, for those learning to read!

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Luborges, Brazil

ohhhhhh, very good!

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Eladaja, Germany

I'm new here and really happy about this great result. ♥️

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miwi2, Germany

>11000 vanished....

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Buchstabensalat, Germany

That's wonderful! It was so much fun to send postcards and greetings filled with warm wishes and Christmas cheer for the good cause. Thank you to all recipients for answering with warmhearted hurray mails and registering the cards quickly and thus contributing to this success. And also thanks a lot to our great Postcrossing team for your hard work during December to keep this beautiful campaign and the PC website going.
Can we top this result this year? I really hope so and maybe Deutsche Post should think about increasing the donation to support Stiftung Lesen after increasing the postage for us. I mean, we should work hand in hand, right? ;-)

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Angelthepup22, United States of America

Very nice!

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erinberin, United States of America

This is wonderful! Congratulations to all those involved. I wish we had an opportunity in the US to do something like this.

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grandie, Germany

What an honor it is to send postcards from Germany during the month of December every year. I've participated and will continue to do so this year, because... more children and adults reading means more possible postcrossers in Germany, which means more postcards sent for a good cause each December! So let's keep on writing postcards, and telling every little child in our neighnorhood about the miracles of postcards and writing and sending them into the world. We can read our received cards to our toddler neighbors and their parents and encourage them to set up their own postcrossing accounts. or, what I sometimes do with kids in my vicinity, I send them the occasional postcard through real mail, with a stamp and everything, and they are so absolutely proud and thrilled to receive their own real postcard :) keep up our friendly spirit and let's spread friendship, love, peace, joy and literacy throughout the world. :)

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