Postcrossing Blog

Last year, we ran our biennial census, and an incredible 21,186* of you took some time to answer the many questions. Thank you! 🙏 The census is an important event for Postcrossing, because it offers lots of valuable insights into the project. Although most of the data does not change very much from year to year, there are always interesting shifts and trends to uncover. Ready to look at some charts? Let’s go!

First off, here’s a chart of how happy people are with their postal service. We asked the same question some years ago… so what has changed in the last few years?

While overall happiness levels remain similar, there’s been a dip in the strongest positive ratings. In other words, fewer people think their postal service is “fantastic”, and more believe there’s room for improvement. This isn’t exactly surprising, given the financial and logistical challenges postal services have faced in recent years… but still, it’s a bit disheartening to see. 😕

Of course, this sentiment varies wildly from country to country. If you’d like to see a breakdown by country from some years ago, check out this blog post.

One of the interesting trends from the census is a shift in where people buy their postcards. Take a look:

Back in 2020, local postcard shops were still a popular source, slightly ahead of online shops. But in just a few years, that’s changed dramatically. Online shops have now taken the lead by a significant margin, while local postcard shops have dropped in popularity, currently being overtaken by online shops, museums, and other local stores.

Is this shift due to the convenience of online shopping? A decline in physical postcard shops? Rising postage costs influencing bulk online purchases? Probably a mix of all these factors… but whatever the case, it’s clear that postcrossers are adapting to new ways of stocking up on postcards!

In 2024's census, we introduced a couple of new questions, one of which asked: are you sending more postcards now than two years ago?

At first glance, the results were a pleasant surprise—most people reported sending more postcards than before! 🎉 But then, we took a closer look…

A large portion of respondents (around 20%) joined Postcrossing within the past year. That means their “increase” in sending might simply be because they weren’t sending many postcards before discovering Postcrossing. So, we decided to refine the data and look only at members who had been with Postcrossing for over two years:

And… there it is. When excluding newer members, the trend flips: most long-time members are actually sending fewer postcards. There are probably multiple reasons for this — rising postage costs, shifting personal priorities, or maybe just life getting in the way. It’s a sad trend, but also an expected one.

What about meetups? Have postcrossers been to meetings before?

Looks like only a small percentage has ever been to a meetup, which is a bit of a pity, really! Meetups are a great way to connect with fellow postcrossers, exchange postcards, and share stories. If you haven’t attended one yet, we really encourage you to give it a try — whether by finding a local meetup or even organizing your own. Who knows? You might make some new friends along the way!

One of the parts of the census that we pay especially attention to is the disabilities question, where we ask members how impairments affect their Postcrossing experience. Unlike other questions, this one isn’t easily represented visually, as replies come in the form of text. But after reading through the responses, we noticed that most of them fall into these main categories:

• Mental health conditions (like ADHD, anxiety, depression, etc.)
• Mobility and chronic pain issues (mostly arthritis, chronic back pain, wheelchair use, fatigue)
• Vision impairments
• Other physical or neurological conditions (including Parkinson’s, post-stroke effects, hand tremors, cancer treatments and dyslexia or dysgraphia)

For many of these issues, there is little that Postcrossing can do… but still, this kind of feedback is super valuable to us. By understanding these challenges, we can work towards making Postcrossing more accessible — sometimes in surprisingly simple ways, like adjusting font choices or rewording certain instructions. But since we don’t experience these challenges ourselves, we rely on feedback from the community to help guide us.

One thing we found surprising is that a lot of people reported that Postcrossing actually helps them cope with their disabilities — for instance, by giving people a small, finite task to focus on (e.g.: writing a postcard or taking a walk to the nearest postbox). Many state that it improves their mental health, and that Postcrossing’s “send at your own pace” model allows people to participate only when they have enough energy or resources, reducing guilt and pressure. These are factors we don’t usually consider, so it’s amazing to learn about them!

Finally, another new question we asked last year was: have used or printed the official World Postcard Day design provided by Postcrossing?

14%! At first glance, that might not seem like much… but actually, we think it’s not a bad number! If the percentage were too high, everyone would be receiving the same postcard design, which might get a bit repetitive. But if it were too low, it would mean our work was going unnoticed… So 14% feels like a good balance, and we’re curious to see how this number shifts in future years.

And that’s it for 2024’s census highlights! We’re big data nerds, so looking at numbers and statistics is always fascinating — we hope you found these insights as interesting as we did.

What do you think? Are you perhaps surprised by some of these, or is everything more or less what you expected?

A huge thank you again to everyone who took the time to participate! ❤️

(*) While 21,186 responses is a substantial sample, naturally we can’t assume it represents all postcrossers. Some people might be less at ease answering surveys (perhaps due to language barriers) which could influence the results. So, let’s keep that in mind and try to interpret the findings with caution!

Now that the rush of the 80 million milestone is behind us, it’s time to sit down and sift through the data to see how Postcrossing is doing, stats-wise. We know many of you like to check out these posts with numbers and statistics, so let’s get to it!

5,014,287 postcards received

That’s a good 58,827 postcards more than last year, which is great to see! A steady average of 5 million postcards a year is quite impressive and puts us on track to celebrate 100 million postcards sometime in 2029!

29.1 average travel days and 19.2 median travel days

Average travel times keep increasing slightly, year after year, reflecting postal delays, global logistical challenges or just a higher number of postcards traveling over slower routes. However, the median travel days have only slightly increased, indicating that most postcards still arrive in a reasonable timeframe.

27,256,320,327 kms (16,936,292,258 miles) traveled

That’s a little bit more than Voyager 1’s current distance from Earth! 🛰️

19,941 kms (12,391 miles) was the longest distance traveled

Postcard ES-784984 was our long distance winner of 2024, again with the classic combo from Spain to New Zealand! Sabine (aka sabine223) from Germany used the Travel Mode in Spain last February and unknowingly sent the postcard that traveled the longest distance last year, aaaaaaaaaall the way to Neil (aka durbanshark) in Auckland.

The average distance a postcard traveled in Postcrossing in 2024 was around 5,436 kms (or 3,377 miles). It looks like our average postcard easily travels the length of a continent, which is impressive!

1,194,298 postcards were sent from Germany

Germany is once again the country with the most postcards sent in Postcrossing, at just over 1 million postcards per year! 💪 The USA came very close to that magical number, but is not yet over the threshold. Surprisingly, China had a big jump up the charts this year, surpassing Finland and Japan to reach the fifth place in the rankings. Well done! Here’s how the rest of the top 20 chart looks like:

For those unfamiliar with this statistic, here’s a quick explanation: it represents the number of postcards sent from these countries and registered in 2024. This includes some postcards that were sent in 2023 but only registered in 2024, while others requested in 2024 are not included because they’re still in transit and will likely be registered in the coming weeks or months. By focusing on postcards registered within a specific timeframe, we can maintain consistency and make comparisons with previous years more straightforward.

BeckyS sent the most postcards

Looks like BeckyS grabbed first place this year, up from second last year! 😊 The top 5 senders in Postcrossing continue to be from the USA: BeckyS (2,297), ennasor (2,280), Shelleh (2,273), Djain (2,237) and RomaandPaul (2,231) took the top spots. All of them have chosen to exchange postcards within the USA, which speeds things up… as does the fact that the USA does not currently send mail to Russia, a country with slower mail delivery.

If we count only international exchanges though, then ned44440 in Ireland 🇮🇪 takes the cake, with 1,871 postcards sent! Other runner-ups are mapcardcollector 🇬🇧 (1,841), tiinama 🇫🇮 (1,833), SMatti 🇫🇮 (1,827) and uconn 🇺🇸 (1,802).

Åland Islands sent the most postcards per capita

Åland Islands, Finland and Liechtenstein continue to be the top contributors per capita, with Belarus rising through the rankings this year to grab fourth place.

(*) This ranking is calculated per 1,000 inhabitants, for countries with at least 10 members.

October 1 was the day in which more postcards were sent in 2024 (81,810)

As expected, and even with some limits in place, World Postcard Day continues to beat all the records, with about five times more postcards being sent on that day than on any other random day. 😅 It’s a lot of pressure on Postcrossing’s servers and database, but each year we introduce tweaks that seem to improve the situation and help things go smoothly.

Other big days this year were December 1st (the start of the Cards for Literacy initiative), the days around October 1st, and other assorted days between January and March.

November 13 was the day in which more postcards were received in 2024

Usually, the day with most postcards received is sometime in January… but not in 2024! November 13 saw the peak of postcards being registered, with 19,866 of them arriving to their destinations on that day alone. Most of the other high volume days happened between October and January.

Postcards were sent from 224 countries and received in 157 countries

Postcards were sent from an additional 3 countries or territories this year! Woohoo! Thanks to the Travel Mode, more and more postcrossers make an effort to locate a local wifi network, postcards and a post office during their trips abroad, so that they can send some postcards. That’s why the difference between the number of countries that sent postcards and those that received them is relatively large. Neat!

11,572 new forum topics and 892,564 forum posts in 2024

Less new forum topics, but more posts in 2024! The forum continues to be a welcoming space to organize events, swap postcards, play games or just a place where people can chat and get to know each other. This is thanks to our team of volunteer moderators, who do an excellent job keeping things tidy and running smoothly.

1,835 meetups in 62 countries

A slightly higher number of meetups, but the same number of countries! A curious mind might ask whether these 62 countries were the exact same ones that had meetups in 2023… they were not! For instance, Gibraltar, Jordan and Denmark all had meetings in 2024 but did not have them the year before. Wouldn’t it be cool if in the future we could have meetings in 100 different countries? It should be possible!

11,987 email replies

This is how many support emails the team has replied to throughout the year — a mind-boggling average of 32 per day. 🤯 That’s… a lot of emails!

And that’s all, folks! 2024 was another good year for Postcrossing, and these numbers offer a fascinating glimpse into it, highlighting the impressive scale and reach of our community. As we get started in 2025, there’s plenty to look forward to — new milestones, evolving trends, and even more postcards connecting people across the world. Here’s to another great year of postcards and connections!

PS: For those of you who would like to see longer rankings that don’t fit on a blog post, here they are.

Did you hear that sound? It was the sound of postcard number 75 million reaching its recipient and being registered!! Woohoo! 🎉 We’re ¾ of the way to 100 million postcards, which feels like a little unreal… but it’ll still take some years to get there, so we have time to get used to that idea. 😅

And since we’re talking about numbers, January is usually a period where we like to stop a moment to reflect and plan, so it’s a good time to go over how Postcrossing did in 2023. Let’s look at numbers!

4,955,460 postcards received

That’s 38,008 postcards less than in 2022… but overall, not that much of a difference, especially considering all the postage increases.

28.24 average travel days and 18.67 median travel days

That’s a little bit higher than last year, with mail taking on average about a day longer to get to its destinations… which may be explained by the next statistic:

26,736,461,421 kms (16,613,266,909 miles) traveled

26.7 billion kilometers (or 16.6 billion miles)! Pretty impressive, right? Even though we sent less postcards overall, our postcards traveled a 5.5% higher total distance than in 2022! There are still quite a few postal routes not working at the moment, which influences where postcards can be sent.

19,960 kms (12,403 miles) was the longest distance traveled

As is becoming tradition, it’s a postcard from Spain to New Zealand that takes the medal for the card that travels the longest distance! Postcard ES-731128 took 50 days to cover the 19,960 kms that separate Úbeda in southeast Spain) to Tauranga, in New Zealand’s Bay of Plenty!

The average distance a postcard traveled in Postcrossing in 2023 was much less than that though — about 5,395 kms (or 3,352 miles).

1,146,458 postcards were sent from Germany

Woohoo! Our German members have once again taken the cake, thanks to their enthusiasm, reasonable postage prices and to Deutsche Post’s Cards for Literacy campaign… but the USA has slowly been closing their distance in the rankings! Could they one day surpass Germany? We’ll have to see!

For the people who are new to this statistic, let me take a moment to explain that this is the number of postcards sent from these countries which were registered in 2023. That means that there are some postcards in there that were sent in 2022 and registered in 2023, and there are also some postcards requested in 2023 that are not counted in this statistic (those are still traveling and will likely be registered over the next few weeks/months). Looking at postcards registered within a certain timeframe and sticking to it makes it easier to compare with previous years though, so that’s what we usually do.

Shelleh sent the most postcards

So here’s a curious fact: this year, the top 5 senders in Postcrossing were all from the USA: Shelleh (2,483 postcards sent), BeckyS (2,391), suegathman (2,357), Djain (2,284) and christelvonderpost (2,145). All of these members have chosen to also exchange postcards with their own country, which, in a big country like the USA, means that they often send postcards domestically, speeding things up. If we remove domestic postcards from the equation, the members who have sent the most postcards internationally in 2023 were CarminaBurana (Canada), ned44440 (Ireland), diams1 (Switzerland), SMatti (Finland) and tiinama (Finland)!

Åland Islands sent the most postcards per capita

And here’s the usual ranking per capita, for countries and territories with more than 10 members. Some shifting up and down the rankings, but not a lot of big changes overall.

October 1, 2023 was the day in which more postcards were sent

No big surprise there! 🙃 World Postcard Day is the day to send postcards, and postcrossers have embraced this cause with relish. Apart from this day (and September 30, which is already World Postcard Day in some countries), the other top 10 days with most postcards sent in Postcrossing are all in the first three months of the year.

January 18, 2023 was the day in which more postcards were received

A lot of postcards from Germany arrive all throughout January, so there are several January days in the ranking of “days with most postcards received”. Other peak days are 11th October (World Postcard Day cards, we assume), 29 of December (post-holidays)… and 31st of May, for some inexplicable reason! 🤔

Postcards were sent from 221 countries and received on 159 countries

So you might be wondering, how can postcards be sent from 221 countries (and territories), when Postcrossing only has members in 201? It’s the magic of Travel Mode! This year, our members really went for those exotic locations, and we saw postcards being sent from places like Cocos Islands, Burkina Faso, Nauru or Turks and Caicos! That said, the number of countries and territories in which our members have received postcards has also increased (from 153 in 2022 to 159 last year), which is good news!

13,015 new forum topics and 805,416 forum posts in 2023

Woohoo! The forum continues to grow, little by little, which is heartwarming. Community is about people coming together, and the forum is the place where that happens for postcrossers.

And speaking of forum, here’s a new statistic for this annual post:

1,826 meetups in 62 countries

Pretty impressive, right? We wish there was a way of quantifying how many friendships have been made in the years the project has been running, but these things are hard to count. Still, it’s nice to know connections are being made and friends are getting together around postcards!

11,731 emails replies

And last (but definitely not least), our support team has replied to an Everest-sized amount of queries by you all, sent to us via the contact form. One of our goals for 2023 was to get some help dealing with these, and we did — Iris (aka scrutiny) is now part of our support team, replying to your requests for help every day… and helping the rest of the team have a bit more time for other tasks.

That’s it for 2023! Time to look ahead, plan 2024 and make exciting things happen! What will YOU be up to this year? And do you have any exciting postcard-related goals you’d like to share?

PS: Some of you might have noticed we didn’t run the usual annual Postcrossing census last December. It’s a lot of work to process all the census data, and since these things don’t tend to change that much in the span of a year, we’ve decided to switch it to a biennial format. It’ll be back in December 2024, but in the meantime, you can send your tips and feedback to the team through the contact form… or on a postcard, for bonus points! 😊

PPS: For those of you who would like to see longer rankings (which are cumbersome to put on a blog post), here they are!

Another year, another opportunity to compile some statistics and look at Postcrossing through numbers! This year we added some new data, so let’s dig in, starting by how many postcards arrived in 2022:

4,993,468 postcards received

That’s 5.6% less postcards than last year… which is completely understandable, given the state of the world.

27.53 average travel days and 17.75 median travel days

The average number of days a postcard travels until it reaches its destination is a little higher than before… but the median travel time is not, which is good news! The median is a better statistic than the average, as it is less affected by the extremes (which are usually outliers). This year’s median travel time of 17.75 days is lower’s than last year’s 18.12 days.

25,338,239,130 kms (15,744,451,857 miles) traveled

A number that is just 1.7% lower than last year, despite the 5.6% difference in postcards received… which indicates that, on average, our postcards travelled a little bit further in 2022. Still, a huge distance that our collective postcards have travelled… the equivalent of 632,270 laps around the world or 32,958 return trips to the moon!

20,001 kms (12,428 miles) was the longest distance traveled

For the third year in a row, it was a postcard traveling between Spain and New Zealand that accumulated the longest distance in Postcrossing. This year, we even broke the 20,000km record, with postcard ES-683224, which traveled between Pontevedra (in the region of Galicia, in the north of Spain), and Greymouth, on the west coast of New Zealand’s south island.

The average distance that a postcard traveled was about a fourth of that: 5,074 kms (3,153 miles).

1,197,918 postcards were sent from Germany

No surprise here, our very enthusiastic German members top the chart once more! So, looking at all the postcards that were received in 2022, where were they sent from? Here’s the top 20 countries on this ranking:

The number of “Postcards sent” is a counterintuitive metric, so let me make a little pause here for a quick explanation: this is the number of postcards sent from these countries which were registered in 2022. That means that there are some postcards in there that were sent in 2021 and registered in 2022, and there are also some postcards requested in 2022 that are not counted in this statistic (those are still traveling and will likely be registered over the next few weeks/months). Limiting this number to a certain timeframe and sticking to it makes it easier to compare with previous years though, so that’s what we usually do.

Willi sent the most postcards

A lot of postcards were put on their way by our German postcrossers, with Willi at the top of the rankings with a total of 2,319 postcards sent (that were received in 2022), followed very closely by OlafArens, with 2,311 postcards — that was a tight race! The rest of the top 5 members with most postcards sent is composed of Sidolix (2,265 postcards), elbe (2,236 postcards), and ho-modellfan (2,235 postcards).

Åland Islands sent the most postcards per capita

No surprise here, Åland continues to be the top country in postcards per capita. Here’s the rest of the top 20 list:

(*) This ranking is calculated per 1,000 inhabitants, for countries with at least 10 members.

October 1, 2022 was the day in which more postcards were sent

World Postcard Day continues to be the day in which more postcards are sent, which makes us extra happy! Other days with lots of postcards sent are December 1st (the start of the Postcards for a Good Cause campaign), and also random days in January and February.

January 12, 2022 was the day in which more postcards were received

Looks like maybe a mini avalanche of postcards arrived to their destinations after the holiday period in December! Other good days are a little scattered throughout January and February, and around the middle of October too.

Postcards were sent from 201 countries and received on 153 countries

Can you guess why the big difference in numbers? That’s right — quite a few postcards from exotic locations are sent in Travel Mode every year. Often, there are no active members in those countries or territories, so there is no one there to receive postcards… but they can still be sent from there by traveling postcrossers, to delight some unsuspecting postcrossers!

12,669 new forum topics and 804,060 forum posts in 2022

This is a new statistic, and one we’re quite happy about! The forum is buzzing with activity these days, with games, chats and swaps happening all around the clock. Hurray!

13,127 emails replies

This is the number of replies sent to emails that came to us via the site’s contact form, with requests for help. That’s a lot of emails, and a big chunk of how the team’s time is spent… so this year, we’ll be looking for some help with support tasks. If this is something up your alley, keep an eye on the forum! We’ll post something there soon.

And I think that’s about it for this year’s statistics! What do you think? Does any number stand out to you, or are there perhaps other things you think we should be tracking and comparing, year to year? Let us know in the comments!

PS: We know it’s always frustrating when your country is not featured in a top ranking… so we published the full country list on this forum post, as well as a few more rankings.

PS – Happy Lunar New Year! 🎊

Eager for more statistics? Here we go, for part 2 of the census analysis! There’s actually only a couple of things left we’d like to go over in this post, so let’s dive straight into it.

First up, let’s talk about blog content — what are postcrossers’ favorite topics to read about here?

This was a multiple choice question, and of the people who replied, most like to read about postal history and interesting postal facts… which is great, because so do we! 😊 Statistics and friendship stories are also popular, with the rest of the choices being a little more evenly distributed. There’s definitely something for everyone! This blog is actually a part of the website we’re rather proud of, as there has been an average of one post per week here for the last 14 years, if you can believe it! Looking back at the long archive of posts is really gratifying.

Moving on to the big questions… what do people like or dislike the most about Postcrossing? Let’s look at the things that annoy us all first:

Keep in mind that this was a multiple answer question, so people could pick up to 3 replies or write a different one. This was an open question in the previous census, so the answers were a bit all over the place… 😅 We tried to condense the main replies we saw, so we could get a better idea of their distribution.

Clearly, expired or lost postcards are a big source of frustration with this hobby, as no one likes to send a postcard that ends up not being acknowledged. Over the years, the Postcrossing system has been improved to include several automated rules and triggers focused on reducing this issue, including setting accounts to inactive, sending reminders, and blocking or closing accounts. Because of these automations, the percentage of postcards that goes unregistered has been steadily decreasing over the years (*), and we’ll continue to do our best to further minimize it. We know that this percentage will never be zero, but we still have a few different ideas that we’re planning to test throughout the year that will hopefully further lower these numbers.

Other annoying things include the lack of geographical diversity, demanding profiles and the fact that the website isn’t very mobile-friendly yet… all things we’ve been addressing and tweaking in different ways, and which continue to be on the top of on our long to-do list. Beyond these big ones, some postcrossers also remarked on empty registration messages, postcards with short messages, empty profiles or those written in languages other than English, or receiving too many postcards at once, among other issues. We think these are fair grievances, and having a clear ranking of their “annoyingness level” helps us prioritize how we tackle them.

And, last but not least, what do people like best about Postcrossing?

We purposely didn’t include sending and receiving postcards as an option, as we assume everyone likes those parts (and there was a separate question about that). Beside those, contacting with people all over the world seems to be the #1 thing members like about Postcrossing, but its a tight margin separating that answer from others like the surprise and randomness, learning about other countries and cultures, or being able to make others happy. Less people highlight being part of a community or the creative aspect of the hobby, which we definitely understand, as those are not for everyone.

And that’s a wrap on this year’s census analysis! We haven’t yet finished going through all the feedback on the last question of the census, in which we asked you to give us ideas of things to improve or just share your thoughts about Postcrossing — the number of comments is a bit overwhelming, in a very nice way. 😊 A big thank you to all of you who took the time to fill out the census, for your kind words and for the many ideas of things to improve and think about!

(*) There are two notable hiccups in the expiration rates lowering trend over the years, which we monitor closely as we know these are important to Postcrossing. Mid-2017, Russian Post had an issue that caused lots of mail to be stuck somewhere for a few months, causing the postcards to expire before being delivered later in the year. Also, in the beginning of the pandemic in 2020, when flights started being cancelled and there were no alternative routes in place, a lot of mail got stuck for a long time. Both these incidents have been resolved (through improvements to the mail service, and with the help of the Postal Monitor), and the overall trend continues to slope downwards, towards a lower expiration rate.