Today we’re really excited to tell you about Typographic Postcards, a fantastic Kickstarter project by Frankfurt-based typographer Harald Geisler!
Inspired by the design of his now famous wall calendar (which he has been producing since 2009), Harold decided to apply the same concept to postcards. On his website, he explains:
The first THANK YOU Card I printed in 2012. I wanted a simple card to give to friends. (…) The card was received well so I designed a HAPPY NEW YEAR’s card. As a friend of mine went to hospital I felt the need for an original GET WELL card. With the next birthday coming up, I thought how great it would be to have a typographic birthday card, which eventually became this simple CAKE on pink background card.
He did more and more of them as the need arose, until he ended up with a set of 15 postcards:
The themes are an interesting mix of all-purpose words and expressions, some straightforward and other more intriguing. He bundled them all together on a Kickstarter project, in order to gather funding for printing the set.
Being IT geeks ourselves, the minimalist vintage-yet-techie feel of these postcards appealed to us immediately! But Harold decided to sweeten up the deal even further, by adding one new postcard to the set every time the total of pledges crosses a multiple of €300. Yup, you read that right! :)
It goes like this: if the project reaches just €300, everyone gets fifteen postcards plus one extra. If it reaches €600, pledgers get an extra two cards (total 17), three extra postcards when it reaches €900, and so on. Right now, the total amount is just over €1000, so all backers are already counting on 15+3 postcards… and the more people join, the more postcards everyone receives. Win-win!
So if you decide to back Typographic Postcards, do spread the word! We’re hoping many people will choose to join us, so that everyone can receive as many of postcards as possible! :)