It’s tiiiiiiiiime! We know everyone is eager to know what the theme and postcard will be for this year’s World Postcard Day, so let’s go! This is 2025's World Postcard Day postcard, created by Uran Duo:

The theme of the postcard is the most classical of postcard sentences, “Wish you were here”. With just four words, it captures everything a postcard is about: the moment you pause, look around, and think of someone far away with whom you would love to share the view and the adventure you’re having. With this postcard, we aim to celebrate that instant of connection that postcards bring about.
Uran Duo is the artistic name of two married freelance illustrators based in Fujian, China. The husband and wife partners both studied graphic design at the China Academy of Art, and after graduation decided to focus on illustration. We were drawn to the grain‑rich texture and the whimsical nature of their work, whose rounded shapes, gentle curves and friendly characters give each scene an almost story‑book vibe.
The design is, as usual, free to download, so you can have it printed locally or through any online service. Remember that every postcard posted on October 1st counts as a World Postcard Day card, so you can use this design or any other postcards you have on hand — they’re all brilliant!
This will be the sixth World Postcard Day we celebrate together! For those of you who are new to it, October 1st is the anniversary of the first postcard ever sent, and has thus been chosen as the day to celebrate postcards. It’s a day that goes beyond Postcrossing — a day when everyone is invited to send a postcard to friends, family, people they admire, those that need a bit of support or cheering up, children… 😊 Whether it’s your first or sixth time celebrating this special day, we hope you’re as excited as we are and that this will be the best one yet!